A general interest association created in 1963, the CCO is a laboratory for social and cultural innovation. Through various missions, the CCO strengthens the capacity of all individuals to act, think and dream about society. Each year, around 80,000 people pass through and meet there. Between festivals, concerts, shared creations, artistic residencies, digital arts, activities, training, meetings with citizens… the CCO is aimed at all sensibilities and is co-constructed, on the thread, with the people and initiatives encountered.
We were called in to rethink the institution's graphic identity and visual system. Emergence In an attempt to solve the lack of visual impact faced by the CCO, we have implemented a principle based on a simple and easily recognizable background remove service sign. This one plays with the formal bases of the letters of the acronym to induce the ideas of movement, emergence and evolution. Social experiences, art and encounters are at the heart of the institution's project. The logo evokes the act of creation using a unique geometric shape as a sequence. Modularity By its nature, the CCO is a constantly changing structure.
Our answer had to offer a solution that could echo this idea while being easily remembered. The logotype is designed to accept several layouts and several shapes. The mentions which accompany it can be adapted according to the need for the project. 1 2 Previous Next A main color represents the institution. A panel of secondary shades is established to allow maximum functionality while maintaining overall consistency.
