Its subject is smart packaging technologies and their utilization for marketing needs. Its purpose: the holders of the Master's Diploma of Specialization image manipulation service possess, on the one hand, modern and high-level knowledge related to the subject (scientific, technical and financial and at the same time have developed the appropriate skills to use them productively. It is a program that unites the physical with the digital world as it focuses on smart packaging technologies, the study and design of innovative packaging, the interconnection and integrated communication of these through mobile telephony and their utilization through the science of marketing.
A key feature of the program is interdisciplinarity: it combines scientific fields related to packaging and marketing, offering a modern study framework that utilizes recent international literature as well as relevant practical know-how and innovation. His interdisciplinary approach spans the entire scope of the packaging process, from its concept and design to its use and exploitation through the science of marketing to optimally cover many of our daily needs. Through the study and knowledge of innovative materials and printing methods as well as standard projects and presentations, the possibilities for various innovative electronic technological elements to function in addition to the visual message are highlighted.
In order to respond to the challenges and technological developments of our time, a young professional must be equipped, and have acquired the ability to use them creatively, with a set of cutting-edge knowledge related to the design, improvement and development of conventional as well as innovative products and which are now constantly evolving both at the level of methodology and at the level of technology ", points out the director of the Master's program Professor Spyros Nomikos. In the context of the Program, students also acquire skills and abilities to be able to design, plan, organize, coordinate, direct, evaluate and implement Marketing actions aimed at promoting and exploiting smart packaging technologies.