Then, over time, it became a marketing tool. We don't need the money that much, but [Kickstarter] is a way to make sure we can get a good story around it , get our community involved with it, get excited about it, get excited about it. And then, to get a press release that says: This company has raised this amount of money to launch a product And that's still important when you're dealing with a company our size, because we don't spend millions on advertising and marketing. We continue to rely on word of mouth and a community of people to spread the word about our products. We know Kickstarter and we love it. And it's still the best place for our customers to get a great deal because it's usually 20% off up front and helps us market our product.
Grow boldly by building a passionate community Cultural figures have rapidly increased their presence in the trade and propelled Denmark Phone Number List it into the future. His unique approach to reimagining customer experiences and product innovation has expanded commerce in new ways. Consumer trends for creators over the last 12-18 months show an increase in cultural figures and creators pushing the creation of products that play on their characters. Miami Heat basketball player Jimmy Butler is one of those people.
Butler's new found love for coffee, combined with his entrepreneurial spirit and haste, have come to fruition in the launch of BIGFACE. Jimmy doesn't see BIGFACE just as a brand, but as a community experience that seeks to tell the stories of the people behind pimple with love. For Commerce in The World, We sat down with Corey Maynard, Ooni's Director of Marketing, to discuss how to boldly expand product lines during a period of explosive growth. Ooni Pizza on Boldly Expanding Product Lines During Explosive Growth Word of mouth has been an amazing growth channel for Ooni. How have you come to achieve it? Ooni Pizza: When people haven't seen a pizza oven that cooks at a thousand degrees or 950 degrees that can make a pizza in a minute, it's a shocking sight. It has always been a product that gives a lot to talk about.