A context that has a strong impact on advertising activity Since the start of the Covid-19 crisis, Kantar, a specialist in media studies, has analyzed the evolution of advertising activity from one week to the next. A gradual decline in advertising on all media had already been identified. Kantar offers a comparative study between current advertising activity and that of last year at the same period in France. The results are negative, the various advertising agencies suffer a deficit, with a considerable drop in their advertising volumes.
The study also highlights the weekly evolution of the indicators of each media since the start of containment. TV: a strong decline for this medium All figures Australia Phone Number List are negative if we compare data between 2019 and 2020 over the same period. A sharp drop is observed for the number of TV spots (-34%), for the duration of advertisements (-35%) but also for the number of advertisers (-13%). TV advertising indicators are falling more and more every week.
Credits: Kantar Radio: a media increasingly impacted by the crisis Compared to TV, this medium experiences a later decline in its advertising activity, but the impact is stronger and stronger as the weeks go by. The radio saw its number of spots drop sharply (-38%). The duration of spots is also greatly reduced (-36%) as well as the number of advertisers (-34%). Since the start of containment, there has been a gradual decline in activity. The press: already down in 2019, the fall continues in 2020 The press suffered a fall of more than 1/3 of its volumes.