Just to give listeners a quick preview of what’s to come, actually, with The Lede, Demian, since things will change a little bit: We have a series of interviews coming up. We’re going to be interviewing several of the speakers at Authority Rainmaker, Sally Hogshead, Bernadette Jiwa, and Dan Pink. So you’ll start to see those over the next few weeks, and then there is a podcast project that is in the works. We don’t want to give away too much. But The Lede will be a part of that. It’s certainly going to Copyblogger concepts and lessons backThroughout your journey to overcome online obscurity, you produce a lot of content. Content marketing is about making a connection with your audience and building relationships.
Since you invest time and effort into your writing, you want to see tangible results. But what if your posts aren’t getting the engagement you need UK Phone Number List to take your digital media platform to the next level? How do you create content that deepens your connection with your audience? The answer may lie in the specific reason why we absorb certain information, while overlooking other content. Emotions almost completely dominate our decisions and experiences. For instance, when we run into trouble or experience a strong emotion like fear, we tend to obsess over it. We can become irrational. Suddenly, our fear overshadows and prevents logical thought processes.
When the problem is relieved we’re free from the constraints of our emotions. We’re more open, agreeable, and compliant. We’re able to think rationally again. Everything starts with emotion. Memories affect our thoughts and opinions; feelings affect our moods and behaviors. The human limbic system is the gatekeeper for all higher thought processing and evaluation. In order to build relationships with your audience, you have to first connect with readers on an emotional level. Because when emotion is missing, we’re not really engaged. If readers aren’t interested and engaged, they’re unlikely to keep reading. And even if they do read your content, they’re less likely to digest it; it’s less likely to make an impact on their lives.