This site offers fantastic travel deals all over the world – and segments their audience by location and interests. If you sign up and begin searching for deals from San Francisco, future emails will share deals exclusively from the Bay Area. This activity ensures that people receive deals and offers that will actually be of interest to them, making them more likely to make a purchase, and less likely to unsubscribe.
View email as a long-term relationship tool If your emails focus exclusively on spamming subscribers in an effort to get them to buy, you’ll quickly lose followers and reduce the ROI of your email campaigns. Instead, recognize email for what it is - a tool to help develop long-term Bitcoin Email Leads relationships with followers. To do this, start by making the emails personal. Personalized email messages improve click-through rates by an average of 14% and conversions by 10%. When you use people’s names and any other information that you’ve collected from them, you’ll be able to make the content resonate more. After all, we all like being called by our names.
Next, focus on providing incredibly useful content. Offer advice and content that can entertain, inspire, and educate your audience. As readers learn to expect value from their interactions with you, they’ll pay more attention to the emails they receive from you. Dan Norris of realized that most people who use WordPress are interested in content marketing. Therefore, his email and blog provide advice on this topic and anything related to the specialism. Business enthusiasts subscribe to his emails and share his content because of the specific value it offers. Then, when these entrepreneurs realize that they would appreciate additional WordPress support, they purchase his service. 4. Track analytics to improve open and click-through rates With the amount of data available to marketers today, it’s easier than ever to monitor the performance of your email campaigns.
