This has been the case for display, with machine learning and programmatic, as for the other levers, with more and more software that makes intelligent decisions. However, this has not been the case for affiliation, which has remained an extremely manual lever, where relations remain very human with the advertisers on one side, the affiliates on the other, and the platform in the middle. There has not been this pivot of the market that we are working on.
What actions have you taken to bring about this change? All the logic of automation, machine learning, use of data that we may have had on display, we try Cambodia Phone Number List to bring it into affiliation. How to choose the right advertisers when you are an affiliate? How to deliver the right message to the right user at the right time? We have launched a new dynamic commissioning feature which is a first step: the commission that the affiliate will receive will depend on the type of Internet user who is making a transaction. We will see if it is an old or a new customer and what type of product he buys.
The advertiser may set different remunerations depending on the value or the importance of the current purchase.The effectiveness KPI most impacted by a viewable ad is purchase intent: a person exposed to a viewable campaign has a 14% higher purchase intent. Spontaneous notoriety, on the other hand, is little impacted. It only increases by 1% when the advertisement is visible, but spontaneous presence of mind increases by 10%, compared to unexposed people. The longer an individual is exposed, the greater the effectiveness Another lesson from the study: the longer the exposure, the more effective.
