France or the USA (we are a little behind in Switzerland on this side). As I was talking about priority just before, this one is put more on Instagram which is the platform where our target is located, namely the youngest. In one year our account has almost doubled in terms of followers, engagement, and proximity to our readers has greatly improved and we are increasingly developing concepts that we had the opportunity to test during events.
Do you follow a particular editorial Lebanon Phone Number List line on each social media? With what specificities? Each network has its own editorial line. On Facebook we often share the topics that work best on the site in terms of click-through rate, I have tools available to help me with what I'm going to post on the page. By dint of publishing, I know what can potentially work and what does not work well on the site can be a hit on the Facebook page. T
here is also a way of expressing oneself which is very important in order to give the subject a chance. On Instagram, we do about ten daily stories with the subjects that will be most likely to interest young readers, who are very present on this network. And in the feed, we noticed that what worked best were the photos sent by our community, so we created a hashtag to bring the community together.